#PlayBeautifully

e.l.f. Cosmetics — Integrated Campaign

Increase engagement with millennial women because e.l.f. understands they deserve to have fun and look their best without breaking the bank by launching a new shopping application and social media campaign hosted on a microsite.

pre launch socia media teasers

the app + campaign microsite

The app uses emerging technology ModiFace, which is a facial tracking and augmented reality technology which creates the most realistic rendering of makeup products, with full vivid simulation of texture, shine and finish.

click here for a live preview

post launch web ads

AD / Will Leatherman, Jacqueline DeSantis
Photographer / Laura Beckerdite